Helping marketers and creators build engaging social media strategies

Latest Blog

Free resources and tips for creating thumb stopping social media.
Neon sign illuminated with a red box and a heart and zero inside in blue

The 4 W's of social media strategy

In the world of social media marketing, the foundation of any successful strategy lies in addressing the four essential W's: why, where, who, and what. Let's delve into each aspect to help you build a great social media strategy.

Meet Allen

Allen Marler Headshot wearing a white button down shirt, bow tie and sunglasses

With over a decade in social media marketing, I've shaped the digital presence of local and global brands, boasting a Creative Advertising degree from the University of Kentucky. From steering the social media strategies of bourbon and automotive giants to contributing to a top 20 trend on Super Bowl Sunday, my journey is a testament to the power of impactful storytelling. Founded on the belief that teaching is the key to industry mastery, this platform serves as a free resource hub for social media enthusiasts. Focused on crafting efficient and captivating strategies, I'm dedicated to elevating your skills. Beyond pixels, find me relishing family time, pursuing hobbies like running and photography, and roasting my own coffee. Let's navigate the ever-evolving world of social media together!